Overview Parents for Public Schools was launching a new program to help parents become more engaged with their child’s school. But before they could reach parents, they needed buy-in from local school administrators. Insight Parents for Public Schools carried credibility with school administrators. This history of proven outcomes would be crucial to the rollout of […]
Category: Case Study
The Catfish Institute: Austin Campaign
Overview While turkey and ham are staples on many holiday tables, The Catfish Institute sought to add U.S. Farm-Raised Catfish to the mix. Insight Holiday traditions and menus are established, so instead of asking families people to replace their ham and turkey, we focused on offering consumers new options for appetizers. Entertaining can leave […]
Newk’s Branding
Overview Newk’s Express Café was entering a period of aggressive franchise expansion and took the opportunity to rebrand itself as Newk’s Eatery. It came to Ramey to help showcase its genuine (and remarkable for the fast-casual category) commitment to premium ingredients and fresh food. Insight From sushi-grade tuna to its signature fire & ice pickles, […]
U.S. Farm-Raised Catfish
Overview For more than a decade, Ramey has worked with The Catfish Institute (TCI) to elevate the culinary brand position of catfish. From inspiring consumers to try new recipes to changing legislation about catfish labeling and ensuring consumers check for the U.S. Farm-Raised seal, Ramey has helped raise the profile of U.S. Farm-Raised catfish on […]
The Catfish Institute: The Stanley Cup Campaign
Overview Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games. Insight In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was […]
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Viking Classic
Overview Viking Range took over title sponsorship of Mississippi’s PGA TOUR stop, creating a fantastic opportunity to elevate both the event and the brand through lifestyle and experiential marketing. Insight PGA TOUR golf was gaining renewed momentum across the country, as was the culinary movement, with significant overlap between golf and culinary enthusiasts. Approach We […]