Exceleron had established itself as the bill prepay software of choice for community and mid-size utilities. It was time to rebrand its corporate identity to gain the attention of larger-scale utilities.
Exceleron centered its brand on its proprietary software. To break into the next tier of utility providers, it needed to build a 360° brand around its complete capabilities.
Ramey created a new brand position and visual identity that pushed beyond the nuts and bolts of data and transactions to deliver a more dynamic perspective of the company’s true services and strengths: innovative, collaborative and flexible. This allowed the company to reach beyond its current scope and provide to any corporation needing interfaces between existing business systems and customers.