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Ole Miss Enrollment Campaign

Overview

Ramey has worked with Ole Miss to produce multiple national recruitment spots. Airing during major sporting events, these spots serve as the flag bearer for the university’s brand and inspires messaging across student recruitment materials and social platforms.

Approach

Although the impetus for the TV spots is the need for a national broadcast presence, the exercise goes much deeper. Branding and messaging platforms are created that can be applied to everything from digital ads to faculty recruitment materials. Ramey has also worked with the university to create microsites and develop highly targeted social media plans.

$2,063,820 in potential tuition fees per semester based on students that began the online application process. 30,000 website visits during the 8-week campaign.

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