Born in Greenwood, Mississippi, Viking Range transcended the premium kitchen category and became a global icon for the high-end home market. Ramey worked with Viking from day one, helping define their brand – and redefine the category.
From the outset, we understood that the kitchen is more than a collection of appliances, it holds a lifetime of experiences. So we carefully developed a multi-faceted lifestyle brand built around the date nights, dinner parties and heirloom recipes that make the kitchen the heart of the home. Viking’s incomparable power and performance provided more than ample justification for the purchase. But the heartfelt human connection to the Viking kitchen built the bridge to the showroom.
We transformed dream kitchens into realities. Consumers presented Viking photography to their kitchen designers. We immersed them in the Viking experience at branded events and cooking schools. We took them around the world with a culinary travel program and cruise line partnerships. Most importantly, consumers connected with the Viking brand as a means to achieve their own culinary aspirations. The brand rang true. And the sales rang up.