Overview
After two decades of stagnation in the category, Hestan Commercial presented not only a totally new brand – but a completely reinvented kitchen.
Insight
Hestan’s designers and engineers worked closely with some of America’s most acclaimed chefs. They listened to their needs, their dreams and their complaints – then built a kitchen around the way chefs really cook. Ramey built a brand strategy around the Hestan team, who had a combined 100+ years of experience in the category – and the true innovations they were bringing to the market.
Approach
We created a chef-centric campaign to introduce Hestan’s chef-centric kitchen. America’s most celebrated chef, Thomas Keller, signed on as brand ambassador – bringing high-profile credibility to Hestan’s heavy-duty performance.
Orders surpassed projections before the first cork popped at the launch party.
