Work Expertise Services About News Contact

Hestan Commercial Launch

Overview

After two decades of stagnation in the category, Hestan Commercial presented not only a totally new brand – but a completely reinvented kitchen.

Insight

Hestan’s designers and engineers worked closely with some of America’s most acclaimed chefs. They listened to their needs, their dreams and their complaints – then built a kitchen around the way chefs really cook. Ramey built a brand strategy around the Hestan team, who had a combined 100+ years of experience in the category – and the true innovations they were bringing to the market. 

Approach

We created a chef-centric campaign to introduce Hestan’s chef-centric kitchen. America’s most celebrated chef, Thomas Keller, signed on as brand ambassador – bringing high-profile credibility to Hestan’s heavy-duty performance.

Orders surpassed projections before the first cork popped at the launch party.

Let's Get Started - Old

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

    Let's get started

    Let’s do more together. How can we help your brand?

      General Inquiries