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Hestan Masterbrand

Overview

After Viking created the ultra-premium kitchen, the bandwagon crashed the dinner party. But then Hestan set an even higher standard. As a company, Hestan was founded upon a mutual love of cooking and innovation. Ramey worked with Hestan to launch their commercial kitchen brand. We soon followed suit with Hestan’s residential and outdoor kitchens (two of them). We introduced three revolutionary cookware lines, celebrated their award-winning vineyard and hailed their groundbreaking smart cooking system. 

As we collaborated with separate divisions of the company and developed specific campaigns, Ramey was mindful to manage the brand. Throughout every introduction and promotion, we wove a common thread: if Hestan makes it, they make it better. That goes for the products and the cooking experience itself. Whether it’s a full custom cooking suite at the French Laundry or a 98-pt. Cabernet, it’s all born from thoughtful innovation and a personal passion.

This high-level strategy built a foundation strong enough to support compelling branding as well as direct-to-consumer sales. The Hestan story connects with chefs, grillmasters and aspiring home cooks alike – with an ever-growing fanbase insisting on Hestan in every corner of their kitchen, backyard and wine cellar.  

The demand for Hestan continues to grow. Consumers continue to anxiously await the arrival of Hestan Indoor appliances in showrooms. With each new product launch, it is clear that Hestan continues its disruption of the category.

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