When you join #TeamRamey you’re joining a family. We know, it’s the oldest “work culture” cliché in the book, but it’s one that we truly live by – as evidenced by the fact that nearly 50% of the Ramey staff has been on the team for over 10 years. We call this the X Club. […]
What do consumers actually think of ads? Great question – and one that I was immediately drawn to in this article from GWI. As Ramey’s Director of Digital Media + Strategy, I’m constantly trying to tap into the minds of consumers. From social media to television, I know placement and relevancy are key to maximizing […]
Read More… from How to avoid an irrelevant attempt at relevance
We’re pleased to welcome Patricia as Senior Account Manager. Joining us from Canton, Ohio, Patricia brings over ten years of Account Management experience in the utility, casino and healthcare industries. Prior to settling down near the Football Hall of Fame, Patricia attended the University of Missouri focusing on Journalism and Strategic Communication. She began her […]
I’ll be honest. I didn’t know what to expect when I was tasked to write about Affiliate Marketing. Like many people, I assumed it was just a glorified version of Influencer Marketing. But then I saw the work our Content Delivery team was putting in, and the impressive results they were starting to produce for […]
Another day, another fresh face at Ramey. Say hello to Lindsey Gonzales, Sr. Media Planner/Buyer. Lindsey will join our New Orleans office, bringing with her eight years of media planning experience. She’s worked with such clients as Visit Baton Rouge, Burger King, JD Bank, Raising Cane’s and many more. Before joining the professional ranks, Lindsey […]
A high-end home brand that provides options can dramatically impact a buyer’s perception of value. When brand marketers face the inevitable dilemma of expanding a product line, an often difficult decision is whether to go up- or down-market. Either choice has its own inherent risks and rewards: Introducing a lower-priced line of products may […]
There are more affluent consumers, but they are harder than ever to find. I’ve noticed a fascinating contradiction occurring within the affluent consumer base. On one hand, the number of affluent Americans is growing. There were 53,000 more millionaire households in the U.S. last year, compared to the year prior. On the other hand, […]
Read More… from The Good News and Bad News About High-End Home Brand Consumers
How to manage customer expectations when things go wrong. You’ve done everything right with your marketing campaign. Inquiries and leads are up, engagement is higher than ever, and sales continue to move in the right direction. You are feeling on top of the world. But you soon discover a powerful force of nature that […]
Read More… from High-End Home Brands Live or Die by Customer Service
Why evolving media forms matter to marketers. Marketers have an increasing number of media forms to deal with today – which represents both an opportunity and a threat for high-end home brands. If marketers can more clearly understand the different ways that consumers perceive and absorb messages, they will be much better suited […]
If you’re not thinking strategically about content, you’re in trouble. How many times per day do you read or hear or talk about content marketing? If you’re like many of the home brand marketers I know, I’d imagine that you and your team think about it a lot. You may remember the race – […]
