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The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues

  Over the years, my post about finding and connecting with this group has remained one of the most popular. And a topic I often discuss with clients and colleagues in the high-end home space. A few years ago, there was a surprising trend brought to light by Wealth-X, a smart global research and prospecting […]

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The Elusive and Mysterious Ultra High Net Worth Consumer Among High-End Home Brands

Brendan Howard / Shutterstock.com   Yes, they are different, but don’t assume that they don’t consume media like everyone else.   The high-end marketplace often thinks of Ultra High Net Worth (UHNW) consumers as exotic and mysterious creatures, like Sundarbans tigers. Granted, these consumers are rare – there are only 60,000 or so of them […]

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