The times are changing—and reaching new affluents requires creative marketing for high-end home brands “Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise. Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a […]
High-end homeowners are adopting technologies that connect their smart devices with energy-conserving home devices. Is the tipping point near? Affluents, especially the young and middle-aged, are showing strong favor for smart-home devices that marry their desire for maximum convenience with environmental zen. That could mean big gains for your high-end home brand. Polling […]
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