It pays to know the differences between each type of consumer. Two high-end home buyers are considering buying a million-dollar home. One is a seasoned home buyer and the other is a first-timer. Do you know the differences and similarities in each buyer’s perspective? A few items on their wish list overlap. For instance, […]
There are more affluent consumers, but they are harder than ever to find. I’ve noticed a fascinating contradiction occurring within the affluent consumer base. On one hand, the number of affluent Americans is growing. There were 53,000 more millionaire households in the U.S. last year, compared to the year prior. On the other hand, […]
Brands can prosper by staying on top of evolving real estate trends. If you’ve been a marketer for a high-end home brand for a while, there’s a good chance that you have experienced some high-flying economic upturns, as well as some brutally tough downturns. You’ve learned to adapt, adjusting your strategies and communications to […]
With affluent consumers choosing exotic materials and contemporary designs, the rest of the home may just follow suit. I’ve always believed that high-end kitchen cabinets were not only a good forecast tool for design trends, but also a sort of “leading financial indicator” for the entire high-end home category. After all, it was never […]
