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Green Drives Green for High-End Home Brands

The growing impact of eco-friendly homes.   Not all affluent consumers are environmentally conscious and not all environmentally conscious consumers are affluent. But there is a decent overlap between the two – and I believe that there is opportunity in that shared space for forward-looking marketers. During the past few years, I’ve seen firsthand how […]

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The (Modular) High-End Home Brand is Here

Image via Rockwell Group   A new luxury concept challenges conventional thinking.   When Fred Carl founded Viking Range in the mid-1980s, he challenged the status quo in the appliance world by creating a new category of professional-style cooking equipment created exclusively for the home. My colleagues and I had the great pleasure of working […]

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The Good News and Bad News About High-End Home Brand Consumers

There are more affluent consumers, but they are harder than ever to find.   I’ve noticed a fascinating contradiction occurring within the affluent consumer base. On one hand, the number of affluent Americans is growing. There were 53,000 more millionaire households in the U.S. last year, compared to the year prior. On the other hand, […]

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