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High-End Home Brands Gain Insight in the Home and at the Factory

There’s much to be learned by visiting (and recreating) a consumer’s home.    Have you ever felt that you don’t have a good handle on your customer prospect, despite the fact that you have reams of data from previous focus groups and surveys?  Or that when you finally acquire some actionable insight, nobody else in […]

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Could a Kitchen Cabinet Trend Drive Other High-End Home Brands?

With affluent consumers choosing exotic materials and contemporary designs, the rest of the home may just follow suit.   I’ve always believed that high-end kitchen cabinets were not only a good forecast tool for design trends, but also a sort of “leading financial indicator”  for the entire high-end home category. After all, it was never […]

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