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Consumers Are Shopping High-End Home Brands via Mobile

Do you understand how consumers are shopping your brand?   More and more consumers are using mobile devices to shop for home-related brands. And since one of the top-five purchase categories for smartphones is the home, you would expect that home brands would finally get into the game. The short answer is that some are […]

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Five Tactics that Help Big High-End Home Brands Shine on Small Screens

VW Think Small

Instead of adapting traditional marketing to mobile devices, realize that new media requires a radical rethink.   We live in an age of 110-inch flat screen TVs, but the future of marketing may belong to your 5-inch phone screen. The continuing trend towards mobile platforms offers challenges for all brands, but can be particularly vexing […]

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