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New Media Buckets for High-End Home Brands

  Why evolving media forms matter to marketers.   Marketers have an increasing number of media forms to deal with today – which represents both an opportunity and a threat for high-end home brands. If marketers can more clearly understand the different ways that consumers perceive and absorb messages, they will be much better suited […]

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Different Media Means Different Faces for Your High-End Home Brand

While the essence of your brand must remain the same, today’s media choices force marketers to loosen the rules.   One of the reasons paid advertising is still so seductive for marketers, is that it’s the only brand space that is completely, utterly controllable. Every detail of a paid ad or video can be lovingly […]

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