Shocking Surprises About Affluent Consumers

Research reveals fascinating opinions among millionaires.   What group of Americans is concerned enough about wealth inequality that they actively provide financial support to poverty programs and educational opportunities for low-income children – and support a higher minimum wage and more taxes on the rich? The answer: millionaires. Surprised? You shouldn’t be. As I’ve written […]

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A Surprisingly Effective Targeting Strategy for High-End Home Brands

  Tenure of affluence can be more important than net worth.   Many home brand marketers have found success targeting affluent consumers who own a second home. The reasoning is that if your brand is an expensive consumer durable with a 10-15 year lifespan, then regardless of how loyal your customer is, it may be […]

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