AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, Mississippi Development Authority, The Women’s Fund, Mississippi Children’s Home Services and Viking Range. In particular, the Eli Manning TV campaign for BankPlus earned two gold awards and the Best of Show Broadcast loving cup. Strong creative is a result of a strong partnership. So we’d like to thank all our clients for letting us do what we do. Click here for more details on the winners.
The Women’s Fund’s “Fact Not Fiction” campaign won gold both as a multimedia campaign (TV/radio/digital) and for its online game component. This was particularly meaningful, as we believe The Women’s Fund is doing very important work for the health of Mississippi teens. Our state is faced with the highest rate of teen pregnancy in the nation as well as soaring occurrences of STDs. At the root of this social crisis lies a severe lack of evidence-based sex education.
The Women’s Fund asked us to help promote a website offering the scientific facts of life to Mississippi teens. We focused heavily on digital and video assets to deliver the message and curate content for social media. Television spots featured actual myths Mississippi teens had heard – and believed. The game makes use of testimonial videos – inviting teens to offer advice in a choose-your-own-adventure format.
Play for yourself, and see how much you really know.