

The Net Promoter Score’s Lovers and Haters
How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More
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How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More
How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More
One of the things I see time and time again is high-end home brands shying … Read More
Over the years, my post about finding and connecting with this group has remained … Read More
The aim of marketing is to know the consumer so well that the product sells … Read More
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly … Read More
Marketers of high-end brands should always prioritize quality over quantity. We live in a world … Read More
How the Millennial experience continues to impact high-end brands I read an interesting piece recently … Read More
Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers … Read More
Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the … Read More