Do the right thing. Win their loyalty.
It’s June. Months since the global pandemic caused the U.S. economy and life as we … Read More
video goes here
Home = Haven: Affluents are spending
As today’s affluents are spending more time at home than ever, they’re coming to the … Read More
How can high-end home brands adapt to a pandemic?
In addition to following the health and economic impacts of COVID-19, we are considering the … Read More
Taking High-End Brands Through Challenging Times
“I think we both believed that we were in a fog we couldn’t see through … Read More
How smart brands communicate during a crisis.
How to communicate with consumers in uncertain times. Given the rapidly changing situation, knowing … Read More
Wellness, Affluence and High-end Home Brands
You might ask what these three have in common. I suggest that, if you’re in … Read More
The Net Promoter Score’s Lovers and Haters
How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More
The New World of Computer-Generated Imagery
How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More
Push the envelope right into the high-end home.
One of the things I see time and time again is high-end home brands shying … Read More
The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues
Over the years, my post about finding and connecting with this group has remained … Read More