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Convenience – A New Hallmark of Luxury

Branding, Consumer Behavior, Creative, Uncategorized, Upward Home

This year, we have seen the impact COVID-19 has made across industries to catapult change … Read More

Getting your brand back on top.

Content Marketing, Digital Marketing, High-End Home, Insights, Marketing, Shopper Behavior, Social Media, Trends, Uncategorized, Upward Home

Once it became clear that we would be spending months at home, Affluents wasted no … Read More

Do the right thing. Win their loyalty.

High-End Home, Upward Home

It’s June. Months since the global pandemic caused the U.S. economy and life as we … Read More

Home = Haven: Affluents are spending

High-End Home, Upward Home

As today’s affluents are spending more time at home than ever, they’re coming to the … Read More

How can high-end home brands adapt to a pandemic?

Upward Home

In addition to following the health and economic impacts of COVID-19, we are considering the … Read More

Taking High-End Brands Through Challenging Times

Upward Home

“I think we both believed that we were in a fog we couldn’t see through … Read More

How smart brands communicate during a crisis.

Upward Home

How to communicate with consumers in uncertain times.    Given the rapidly changing situation, knowing … Read More

Wellness, Affluence and High-end Home Brands

Branding, Upward Home

You might ask what these three have in common. I suggest that, if you’re in … Read More

The Net Promoter Score’s Lovers and Haters

Upward Home

How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More

The New World of Computer-Generated Imagery

Upward Home

How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More

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Recent Posts

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  • Trust the client’s compass.
  • 10,000 Hours with D’Artagnan Winford
  • Convenience – A New Hallmark of Luxury
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Recent Comments

  • Seeking the Perfect Convergence of Affluence, Influence and Intent - Ramey Agency on Understanding the Most Sought-After Segment of Affluent Americans
  • Seeking the Perfect Convergence of Affluence, Influence and Intent - Ramey Agency on The Dramatic Differences Between Younger and Older Affluents
  • tamoxifen on Down But Not Out: How Affluents Shop for High-End Home Brands
  • tamoxifen on How Emotions Evolve in the High-End Home Brand Purchase Process
  • Homepage on The 2015 Checklist for High-End Home Brands

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