Getting your brand back on top.
Once it became clear that we would be spending months at home, Affluents wasted no … Read More
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Do the right thing. Win their loyalty.
It’s June. Months since the global pandemic caused the U.S. economy and life as we … Read More
Home = Haven: Affluents are spending
As today’s affluents are spending more time at home than ever, they’re coming to the … Read More
How can high-end home brands adapt to a pandemic?
In addition to following the health and economic impacts of COVID-19, we are considering the … Read More
Taking High-End Brands Through Challenging Times
“I think we both believed that we were in a fog we couldn’t see through … Read More
How smart brands communicate during a crisis.
How to communicate with consumers in uncertain times. Given the rapidly changing situation, knowing … Read More
Wellness, Affluence and High-end Home Brands
You might ask what these three have in common. I suggest that, if you’re in … Read More
The Net Promoter Score’s Lovers and Haters
How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More
The New World of Computer-Generated Imagery
How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More
Push the envelope right into the high-end home.
One of the things I see time and time again is high-end home brands shying … Read More