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The Net Promoter Score’s Lovers and Haters

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How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More

The New World of Computer-Generated Imagery

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How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More

Push the envelope right into the high-end home.

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One of the things I see time and time again is high-end home brands shying … Read More

The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues

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  Over the years, my post about finding and connecting with this group has remained … Read More

Seeking the Perfect Convergence of Affluence, Influence and Intent

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The aim of marketing is to know the consumer so well that the product sells … Read More

Stakeholders Need Numbers to Realize the Value of Marketing

Marketing, Metrics, Research, Sales, Uncategorized, Upward Home

  Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly … Read More

When it Comes to Content, Think Curated-Not Cluttered

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Marketers of high-end brands should always prioritize quality over quantity. We live in a world … Read More

The Down Payment Will Have to Wait

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How the Millennial experience continues to impact high-end brands I read an interesting piece recently … Read More

Building Brand Loyalty One Relationship at a Time

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Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers … Read More

Is the Year Ahead a Threat or an Opportunity?

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Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the … Read More

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Recent Posts

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  • The Net Promoter Score’s Lovers and Haters
  • Raising a Glass to the James Beard Winners and Nominees

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  • Seeking the Perfect Convergence of Affluence, Influence and Intent - Ramey Agency on Understanding the Most Sought-After Segment of Affluent Americans
  • Seeking the Perfect Convergence of Affluence, Influence and Intent - Ramey Agency on The Dramatic Differences Between Younger and Older Affluents
  • tamoxifen on Down But Not Out: How Affluents Shop for High-End Home Brands
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  • Homepage on The 2015 Checklist for High-End Home Brands

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