The Net Promoter Score’s Lovers and Haters
How high-end home brands can benefit from NPS It’s good to ask your customers for … Read More
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The New World of Computer-Generated Imagery
How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy … Read More
Push the envelope right into the high-end home.
One of the things I see time and time again is high-end home brands shying … Read More
The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues
Over the years, my post about finding and connecting with this group has remained … Read More
Seeking the Perfect Convergence of Affluence, Influence and Intent
The aim of marketing is to know the consumer so well that the product sells … Read More
Stakeholders Need Numbers to Realize the Value of Marketing
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly … Read More
When it Comes to Content, Think Curated-Not Cluttered
Marketers of high-end brands should always prioritize quality over quantity. We live in a world … Read More
The Down Payment Will Have to Wait
How the Millennial experience continues to impact high-end brands I read an interesting piece recently … Read More
Building Brand Loyalty One Relationship at a Time
Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers … Read More
Is the Year Ahead a Threat or an Opportunity?
Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the … Read More