Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers know how much their purchase is worth, and they seek appreciation for their loyalty. In fact, 72% of affluent consumers seek genuine relationships with high-end brands, according to the YouGov Affluent Perspective 2017 Global Study. The Decline of Brand Loyalty […]
Read More… from Building Brand Loyalty One Relationship at a Time
Marketers of high-end brands should always prioritize quality over quantity. We live in a world of constant content, to the tune of 500 million tweets, 4.3 billion Facebook posts and 500 million hours of YouTube uploads each day. Often, we are force-fed the same content by a single corporation across multiple channels. There’s an idea […]
Read More… from When it Comes to Content, Think Curated-Not Cluttered
Affluent consumers enthusiastically consume traditional and digital media. Marketers of high-end home brands had to make difficult decisions during the economic recession. When revenues fell, so did marketing budgets – and that often meant that media was dramatically cut. More than once, a CMO told me that they were facing a sort of “either/or” […]
Read More… from High-End Home Brand Media Consumption: A “Both/And” Proposition
