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When it Comes to Content, Think Curated-Not Cluttered

Marketers of high-end brands should always prioritize quality over quantity. We live in a world of constant content, to the tune of 500 million tweets, 4.3 billion Facebook posts and 500 million hours of YouTube uploads each day. Often, we are force-fed the same content by a single corporation across multiple channels. There’s an idea […]

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Hit or Miss: Evaluating Advertising Design for High-End Home Brands

Design helps any brand create a world that customers aspire to live in, but managing that world takes constant vigilance and a few clear rules.   Every now and then, high-end brands go to a place where customers roll their eyes and say, “Give me a break!”  How can that happen?  After all, your brand […]

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