Overview
Molpus Woodlands Group manages approximately 2.1 million acres of timberland in 18 states. Recently, the company wanted to identify qualified buyers for a group of large land offerings worth approximately $100 million.
Insight
Rather than working with a realtor or using traditional print media, Ramey recommended using digital data analytics to identify, geotarget and reach out directly to potential buyers digitally.
Approach
Ramey created a strategically targeted audience based on a demographic profile with a high propensity to invest, with a particular focus on land subdividers/developers and commercial developers.
The campaign produced a 220% increase in the number of Confidentiality Agreements requested by potential buyers – the first step in the buying process.
