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Molpus One-to-One Campaign

Overview

Molpus Woodlands Group manages approximately 2.1 million acres of timberland in 18 states. Recently, the company wanted to identify qualified buyers for a group of large land offerings worth approximately $100 million.

Insight

Rather than working with a realtor or using traditional print media, Ramey recommended using digital data analytics to identify, geotarget and reach out directly to potential buyers digitally.

Approach

Ramey created a strategically targeted audience based on a demographic profile with a high propensity to invest, with a particular focus on land subdividers/developers and commercial developers.

The campaign produced a 220% increase in the number of Confidentiality Agreements requested by potential buyers – the first step in the buying process.

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