Overview
As the region’s largest electric utility, Entergy must always be prepared for hurricanes, tornadoes, ice storms and thunderstorms. As it restores power in the wake of storms, Entergy is also committed to keeping its customers and employees safe and informed.
Insight
When storms bear down and the power goes out, communication is critical to not only easing Entergy customer stress but, more importantly, keeping them safe.
Approach
Ramey works with Entergy and its five operating companies year-round to prepare and deploy communications before, during and after storm events. Ready-to-run and rapidly updatable radio, mobile, social, digital and print ads make sure Entergy’s customers always have safety and outage information.
Ramey has supported Entergy in storm events since 2010, including Hurricanes Isaac, Rita, Harvey, and Nate and Tropical Storm Karen.
