A high-end home brand that provides options can dramatically impact a buyer’s perception of value. When brand marketers face the inevitable dilemma of expanding a product line, an often difficult decision is whether to go up- or down-market. Either choice has its own inherent risks and rewards: Introducing a lower-priced line of products may […]
1107 Highland Colony Pkwy
#209, Ridgeland, MS 39157
900 Camp St, Suite 356
New Orleans, LA 70130
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