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Tag: branding

For High-End Home Brands, Location is Everything. And Nothing.

Posted on January 3, 2014 (May 18, 2021) by cray

It’s not important where your brand lives in the home, but rather where your brand lives in the consumer’s mind.   When selling a home, the real estate agent’s mantra is “location, location, location.”  When selling a high-end home brand, location matters too. But it’s not about what room your brand lives in—it’s about where […]

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Posted in Upward HomeTagged branding, Chris Ray, high-end home brandsLeave a comment on For High-End Home Brands, Location is Everything. And Nothing.

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