Tag: Bain

Where Affluent Consumers are Spending Now

Posted on by cray

High-end brand marketers can use data to leverage their strategies A recent report from Bain & Co’s Claudia D’Arpizio provides a great perspective on where affluent consumers are spending now – which is a great barometer not only for high-end home brands, but premium and luxury brands in general. The report covers several categories across […]

Read More… from Where Affluent Consumers are Spending Now

Down But Not Out: How Affluents Shop for High-End Home Brands

Posted on by cray

You know the story, but do you know the lessons learned from it?    Prior to the global financial crisis, affluent consumers spent above their means, in large part due to phantom-like perceived wealth. “Their housing values were going up and their 401k’s were going up, so they felt wealthy and tended to spend above […]

Read More… from Down But Not Out: How Affluents Shop for High-End Home Brands