Overview
Parents for Public Schools was launching a new program to help parents become more engaged with their child’s school. But before they could reach parents, they needed buy-in from local school administrators.
Insight
Parents for Public Schools carried credibility with school administrators. This history of proven outcomes would be crucial to the rollout of the new Parent Engagement Program.
Approach
Ramey developed a brand position and supporting materials for the Parent Engagement Program. By building on Parents for Public Schools’ 20 years of tangible outcomes, we presented the program as the next evolution of tools to help administrators build powerful alliances with their parent associations.
