Overview
Viking Range took over title sponsorship of Mississippi’s PGA TOUR stop, creating a fantastic opportunity to elevate both the event and the brand through lifestyle and experiential marketing.
Insight
PGA TOUR golf was gaining renewed momentum across the country, as was the culinary movement, with significant overlap between golf and culinary enthusiasts.
Approach
We leveraged the interception of foodie and sports cultures with a complete brand identity, ranging from logo design and marketing assets to player gifts and on-site culinary events. The Viking Classic became a one-of-a-kind lifestyle event, which attracted both TOUR players and fans.
