Work Expertise Services About News Contact

The Catfish Institute: The Stanley Cup Campaign

Overview

Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games.

Insight

In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was locked, The Catfish Institute and Ramey quickly formed a social media partnership with the Predators to capitalize on their unique brand of fan spirit.

Approach

Appropriating the national spotlight of the NHL Finals, Ramey developed a social media campaign urging Predators fans to try new catfish recipes instead of just tossing it on ice.

121 views per minute during the 62-hour digital video campaign. 97% click-thru traffic were new visitors. 459 total viewing hours.

Let's Get Started

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

General Inquiries

This field is for validation purposes and should be left unchanged.