The Catfish Institute: The Stanley Cup Campaign


Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games.


In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was locked, The Catfish Institute and Ramey quickly formed a social media partnership with the Predators to capitalize on their unique brand of fan spirit.


Appropriating the national spotlight of the NHL Finals, Ramey developed a social media campaign urging Predators fans to try new catfish recipes instead of just tossing it on ice.

121 views per minute during the 62-hour digital video campaign. 97% click-thru traffic were new visitors. 459 total viewing hours.

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