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The Catfish Institute: The Stanley Cup Campaign

Overview Almost as stunning as the notion that sunny Nashville, Tennessee, is home to one of the NHL’s top hockey teams is the Predator fan tradition of tossing catfish onto the ice during games. Insight In 2017, the Nashville Predators made it to the Stanley Cup Finals. Once the series against the Pittsburgh Penguins was […]

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U.S. Farm-Raised Catfish

Overview For more than a decade, Ramey has worked with The Catfish Institute (TCI) to elevate the culinary brand position of catfish. From inspiring consumers to try new recipes to changing legislation about catfish labeling and ensuring consumers check for the U.S. Farm-Raised seal, Ramey has helped raise the profile of U.S. Farm-Raised catfish on […]

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Newk’s Branding

Overview Newk’s Express Café was entering a period of aggressive franchise expansion and took the opportunity to rebrand itself as Newk’s Eatery. It came to Ramey to help showcase its genuine (and remarkable for the fast-casual category) commitment to premium ingredients and fresh food. Insight From sushi-grade tuna to its signature fire & ice pickles, […]

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The Catfish Institute: Austin Campaign

Overview While turkey and ham are staples on many holiday tables, The Catfish Institute sought to add U.S. Farm-Raised Catfish to the mix. Insight Holiday traditions and menus are established, so instead of asking families people to replace their ham and turkey, we focused on offering consumers new options for appetizers.   Entertaining can leave […]

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