Ole Miss Enrollment Campaign

Ole Miss Enrollment Campaign

Every two years, Ramey works with Ole Miss to produce its new national TV spot. Airing during major sporting events, the spot serves as the flag bearer for the university’s brand and inspires messaging across student recruitment materials and social platforms.

Approach

Although the impetus for the TV spots is the need for a national broadcast presence, the exercise goes much deeper. Branding and messaging platforms are created that can be applied to everything from digital ads to faculty recruitment materials. Ramey has also worked with the university to create microsites and develop highly targeted social media plans.

Outcomes

In potential tuition fees per semester based on students that began the online application process.
Website visits during the 8-week one-to-one campaign.

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