Overview
Over the past 40 years, Blackberry Farm has evolved from a family-owned six-room country inn on a 4,200-acre estate to one of the world’s most celebrated luxury resorts, described by the New York Times as “a culinary powerhouse.” Along the way, Ramey provided brand strategy and a multi-year deskside briefing tour with national media.
Insight
By introducing Blackberry Farm and the Beall family to national media, editors would be surprised by the level of commitment to creating a world-class destination.
Approach
Annual deskside briefing tour in New York, covering top culinary, travel, and lifestyle media platforms.
Ranked #1: Travel + Leisure World’s Best award. $2.9 million media equivalency from public relations.
