Work

Driving MBA Growth

The Millsaps Else School of Management is focused on increasing visibility for its MBA program and ultimately converting that awareness into qualified leads and enrolled students. With this goal in mind, Ramey built a strategy around a clear insight: driven, entrepreneurial individuals want to take ownership of their future, but need a program that matches their ambition.

The new Millsaps MBA Campaign brought that idea to life through a modern, energetic approach that positioned Millsaps as more than a degree – it’s a launchpad. Creative highlights hands-on learning, meaningful connections, and real-world access that helps students move faster in their careers. The campaign also emphasizes the power of networking and community, showcasing how Millsaps connects students to an influential network that opens doors both during the program and long after graduation.

The media strategy has been focused on reaching the right audience, not just a bigger one. Paid social, email, and display are being used to target working professionals within the region, supported by messaging designed to drive engagement and action.