Work

BankPlus has always been more than a place to open an account or get a loan, but the market is crowded. The strategy behind this campaign is simple: technology is a given, but what people want is a partner they can count on. Someone who understands what they’re building, looks out for their best interests, and is there when they need them. 

We created an ownable world to demonstrate how BankPlus seamlessly serves its customers in every facet of their financial life – from business to personal, online and in person. The plus sign reinforces the “Plus” in the name and creates a simple visual metaphor for what the brand promises: BankPlus is always in your corner. The plus becomes consistent across photography, video, and digital content, making the campaign instantly recognizable while reinforcing the idea of partnership in every execution. 

The result is a campaign that feels personal and genuine while highlighting the technology that makes banking with BankPlus simple and convenient. It reminds customers that BankPlus isn’t just there for transactions – it’s there to help them move forward. BankPlus gives you the tech, tools and services to keep your world running smoothly. But more importantly, with BankPlus, you have someone in your corner.