Sonnen “Finding Sunny Sue”

sonnen’s smart battery backup offers a cleaner, safer, and smarter alternative to generators. You’ll find them in many homes throughout Europe. But they were a newcomer in the U.S. The challenge was to reach California residents who would consider sonnen’s $10K+ solution and get them interested in an ostensibly new brand. Ramey utilized highly nuanced customer modeling to locate “Sunny Sue” – a highly affluent, eco-conscious consumer in select markets.


Ramey deployed search, email, and display along with landing pages that alternately presented messaging as eco or luxury first. Our in-house team monitored and optimized the campaign in real time. Within 30 days, we generated almost 10,000 Sunny Sue leads worth $1.2million.