Dornbracht | AQUAHALO
Research. Target. Launch.
Over the past 10 years, Dornbracht has focused on integrating spa-like features into its luxury shower solutions and has seen positive growth across the industry. Their latest shower launch, AQUAHALO, represents a new level of luxury, positioned as a Spa and Wellness shower that is distinct from basic rain showers.
Ramey conducted industry research and put together a multi-layer digital campaign to promote the new AQUAHALO product launch in the America market. This included META, Pinterest, programmatic display, paid search, email, and native advertising.
Recently, the shower has become the focal point of the bathroom, an element of design that the rest of the bathroom can center around. With AQUAHALO’s progressive design, customizable finishes, and immersive shower experience, the product goes beyond traditional rain showers, positioning itself as a spa-inspired, architectural focal point in the bathroom.
