Boston Consulting Group

Inside One of The Most Innovative High-End Home Retailers

Posted on June 23, 2015 by cray

Upward Home visits Pirch I have no quibble with “stack ‘em deep and sell ‘em cheap” retail stores. I think that they serve a very important purpose in the retail world for the right kind of brand and the right kind of consumer. That said, it’s hard to reconcile that particular retail model […]

Owning vs. Experiencing a High-End Home Brand

Posted on April 22, 2014 (May 20, 2021) by cray

Why you should consider an experiential luxury strategy for your brand. Several years ago, I was working on brand strategy with my clients at Viking Range. The philosophical question on the table was this: Is a giant stainless steel Viking an end unto itself – or a means to an end? Are we asking […]

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