The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues
Over the years, my post about finding and connecting with this group has remained … Read More
Seeking the Perfect Convergence of Affluence, Influence and Intent
The aim of marketing is to know the consumer so well that the product sells … Read More
Cooking from scratch: Upward Home interviews Eric Deng, Hestan
Editor’s Note: We are excited to launch a new series of interviews with some of … Read More
Everyone is in the Customer Service Industry
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand … Read More
Stakeholders Need Numbers to Realize the Value of Marketing
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly … Read More
When it Comes to Content, Think Curated-Not Cluttered
Marketers of high-end brands should always prioritize quality over quantity. We live in a world … Read More
One-to-One Marketing: The Power of Small Data
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper … Read More
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest … Read More
The Down Payment Will Have to Wait
How the Millennial experience continues to impact high-end brands I read an interesting piece recently … Read More