Stakeholders Need Numbers to Realize the Value of Marketing
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly … Read More
When it Comes to Content, Think Curated-Not Cluttered
Marketers of high-end brands should always prioritize quality over quantity. We live in a world … Read More
One-to-One Marketing: The Power of Small Data
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper … Read More
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest … Read More
The Down Payment Will Have to Wait
How the Millennial experience continues to impact high-end brands I read an interesting piece recently … Read More
Building Brand Loyalty One Relationship at a Time
Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers … Read More
The Ramey Agency Announces Key Employee Changes
The Ramey Agency, a brand strategy and marketing communications firm, begins the new year with … Read More
Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Most would agree that the past couple of years have been very unusual in the … Read More
Is the Year Ahead a Threat or an Opportunity?
Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the … Read More