Chris Ray
Partner / CEO
As a seasoned strategist with over 35 years of experience, Chris is the key architect of Ramey’s brand strategy practice, having led more than 100 strategy engagements for Ramey clients. This strategy is the foundation for all of Ramey’s creative work.
Chris joined Ramey in 1989 and quickly rose through the ranks of our account management staff. Under his leadership as CEO, the agency has built a national reputation as a branding firm, concentrating on high-end and high-performance leader brands. A longtime Jackson metro resident, Chris is deeply invested in the local community and has served on the board of the Mississippi Museum of Art for several years, helping to support and promote the cultural fabric of the region.
Insights by Chris Ray
For much of the past two decades, the high-end home category enjoyed tremendous success, thanks to a somewhat...
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Are You Admired More Than Chosen?
In a story about the Met Gala this week, The New York Times asked in a headline: “Was...
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The Power of Segmentation: Tailoring Utility Communications
Utilities are increasingly understanding that their customer base is not a homogenous group, with a uniform point-of-view of...
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Established vs. Emerging Buyer
Seven out of ten of your prospective buyers over the next few years don’t know your brand. What are...
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Does your premium brand stand for too much?
Your brand may have huge aspirations, but your consumers will have the final say. Every brand wants to...
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Brake into the turn. Accelerate out of the turn.
I remember several posts during the Great Recession that equated marketing spend in a downturn to the driving...
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The Established (and Emerging) Affluent Consumer
Last week, my colleague, Abby Killorin, wrote that younger generations will account for 80% of the global luxury...
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A PREMIUM BRAND STRATEGY IS A PROFIT-DRIVER
We often say that Ramey builds premium brands to help our clients reach higher. I am sometimes asked,...
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Premium — Ramey’s Definition
At Ramey, we aspire to be the leading brand strategy and performance marketing firm for premium brands. A...
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