Work

While Visit Starkville had no trouble filling the town during SEC game weekends, the core challenge became maintaining this same momentum year-round. How do you romanticize the Starkville experience consistently throughout the year?

To help solve this, Ramey partnered with Visit Starkville to elevate its online presence and build a consistent and cohesive social media program designed to keep audiences engaged 365 days per year. An engagement-first plan was launched that helped build local pride, increased conversation around the SEC town, and guided audiences toward local businesses and events.

Over the course of the two-year initiative, lifestyle-focused content was key to deepening university ties and showcasing all that Starkville has to offer. By featuring local hotspots and curated travel itineraries on an ongoing basis, the campaign also successfully drove social media traffic directly to the Visit Starkville website.