Starkville, known as Mississippi’s College Town, began working with Ramey to create a vibrant media campaign, embracing the town’s lively spirit with a message centered around experiencing the best of life in the present. The campaign included engaging videos, print ads, and social media assets, all designed to captivate potential visitors. By creatively presenting the Visitors Guide in the style of a Course Catalog, the campaign featured playful course names like “Chemistry 101” and “Physics 505” to highlight the town’s educational charm. This approach allowed for a fun and nostalgic connection, enticing people to explore and come enjoy Starkville.