Work

Amid the uncertainty of post-COVID travel, Ramey helped position Natchez as the perfect destination for cautious, but eager explorers.

“Find Your Corner of the World” is an evergreen position celebrating Natchez’s off-the-beaten-path charm, turning its distance into a strength. It makes the long and winding drive part of the experience instead of an obstacle. It also happens to be a particularly compelling notion for people seeking a unique travel experience away from crowds.

The campaign exceeded expectations, nearly doubling all of Visit Natchez’s benchmarks with swift and significant increases in both digital engagement and hotel stays.