Work

When Hestan launched their revolutionary Nanobond cookware, the first molecular titanium cookware to hit the market, they turned to Ramey to craft a go-to-market strategy that would bring the product’s innovation to life.

Recognizing the influence of professional chefs and the strong retail presence of our exclusive year-one channel partner, Williams Sonoma, Ramey developed the Titanium Tour. This was a three-month, nationwide campaign that fused culinary credibility with retail excitement.

One Nanobond pan traveled across the country, stopping at 10 top Williams Sonoma stores. In each city, a renowned, local chef used the Nanobond pan in their kitchen for a week. They were able to test it and see for themselves the superior performance and durability. Each stop also entailed an exclusive Williams Sonoma event, where chefs demonstrated the product and shared their experience with consumers.

The Titanium Tour generated excitement in culinary circles, created real-world validation from respected chefs, and led to a series of buzzworthy events that connected consumers directly to the brand’s innovation and craftsmanship.