NCADD
KPI? Lives saved.
The National Council on Alcoholism and Drug Dependence (NCADD) of Central Mississippi tasked Ramey with developing two comprehensive and highly-targeted campaigns. The first increased awareness of the risks of prescription opioids among adults working in injury-prone fields including construction, off-shore, and food service. The second illustrated the epidemic-level danger of fentanyl and counterfeit pills among teens.
This grant-funded project came with strict guidelines for reporting and messaging. Working within the parameters, Ramey created bold messaging and design to ensure these assets commanded urgent attention. Campaign tactics included print ads, out of home, targeted social, and search. All grant KPIs were met and, more importantly, people got help.
