Molplus
Molpus Woodlands Group enlisted Ramey to sell a select group of timberland properties across North Carolina, Georgia, Alabama, and Tennessee. With a narrow audience of potential buyers who possessed both the financial capacity and specific interest in land investment, finding and motivating prospects was a significant challenge. Ramey employed data profiling and segmentation, targeting potential buyers through a multi-layered campaign using awareness strategies and performance-driven digital media. The results were outstanding, generating $4 million in property sales and delivering an impressive 385% ROI, showcasing Ramey’s ability to drive success in niche markets.
