Work

Amerigroup Mississippi came to Ramey with a desire to increase positive perception among key stakeholders in the managed care industry, legislators, and the general public. Although not a current provider in Mississippi, Amerigroup had invested more than $3 Million to support local Mississippi communities. Some of its investments include the American Heart Association, funding a mental health wellness and literacy program for Mississippi students, providing a rural nursing scholarship, and a partnership with Girl Scouts of America. 

Over four years, Ramey was able to highlight specific community initiatives, as well as showcase the generous investment Amerigroup Mississippi has made in the surrounding communities. Through an integrated paid media strategy that included traditional channels like TV, Radio, print, and digital out of home boards, to hyper-targeted digital media leveraging geofencing and behavioral/psychographic drivers, Ramey’s message was delivered with precision to create maximum impact among key audiences.

“Working with the talented leaders at Ramey has been a great experience. The team is highly skilled and professional. They delivered on our company’s goal to raise brand awareness and highlight the good work our company has done in our local communities.”

– Tara Clark, Former President of Amerigroup MS