Work Expertise Services About News Contact

Leveraging the Luxury Experience Economy

This post was written by the Upward Home team. The Experience Economy For luxury brands, business as usual is just not enough in today’s economy. Consumers expect premium quality, but now they want more. Some economists say that we are moving from selling goods and services to selling consumer experiences. That is good news for […]

Read More…

What High-End Home Brands Can Learn from Mapping the Customer Experience

Understanding the path to purchase can make you a more effective marketer.   The customer path to purchase is a fascinating journey. In the high-end home category, where prices command a premium and purchase cycles are inherently long, the path to purchase can be filled with equal parts anxiety and anticipation for consumers. That’s why […]

Read More…

Let's Get Started

Let’s do more together. How can we help your brand?

This field is for validation purposes and should be left unchanged.

General Inquiries

This field is for validation purposes and should be left unchanged.