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The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues

  Over the years, my post about finding and connecting with this group has remained one of the most popular. And a topic I often discuss with clients and colleagues in the high-end home space. A few years ago, there was a surprising trend brought to light by Wealth-X, a smart global research and prospecting […]

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Why You Should Ban the L-Word Now

Why You Should Ban the L-Word Now

  The times are changing—and reaching new affluents requires creative marketing for high-end home brands   “Do you like luxury?” Affluent and aspiring-affluent Millennials may be saying no, but their lifestyle habits suggest otherwise. Millennials view the “luxury” label with suspicion, as an elitist holdover from a bygone era with little meaning other than a […]

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How ‘Luxury’ is Evolving for High-End Brands

Affluent consumers think of luxury differently now.    Stop for a moment and think about how much marketing has changed for high-end brands during the past few years. I recently spoke with a friend who years ago helped me build a strategic alliance between her high-end travel brand and my client’s home brand. We talked […]

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