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Digital Marketing: Beware the Bot

Digital advertising continues its steep growth curve with no end in sight. The rate of year-over-year revenue growth for 2015 was 20% — faster than 2014 or 2013. That pushed ad revenues in the U.S. alone to a record-breaking $59.6 billion. With this kind of money at stake, it’s no wonder the industry finds itself […]

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Copy Debriefing

Copy Debriefing

Translating brand strategy into brand language. A crucial component of brand building is developing brand language. The right words bring your client’s brand to life. Words inform, inspire and ultimately weave a personality for your brand. So don’t be a dullard. Forge beyond the keywords in your brand strategy. Account service has left for the […]

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Digital Marketing: The Shift to the Small Screen

Digital Marketing: The Shift to the Small Screen

In case you missed it, 2014 was the year when everyone officially had to stop thinking about the digital world from a desktop perspective. For years, we’ve watched as smartphone and tablet online usage steadily gained ground on desktops. 2014 was the year that they pulled seriously into the lead. Desktop usage is well and […]

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