Upward Home visits Pirch I have no quibble with “stack ‘em deep and sell ‘em cheap” retail stores. I think that they serve a very important purpose in the retail world for the right kind of brand and the right kind of consumer. That said, it’s hard to reconcile that particular retail model […]
What Happens When Affluents Retire?
The surprising answer and how it affects high-end brands. Most marketers I know would probably agree with Peter Drucker: the aim of marketing is to know the consumer so well that the product sells itself. Yet, at the high-end of the marketplace, why do so many marketers operate on outdated myths and misperceptions about […]