Climbing Out of The Creativity Valley
Recently, I saw a rebrand for Burberry and it struck me as odd because not long before I had also seen a rebrand for Burberry. […]
For High-End Home Brands, Location is Everything. And Nothing.
It’s not important where your brand lives in the home, but rather where your brand lives in the consumer’s mind. When selling a home, […]
High-End Brands: Understanding the Psychological Symbolism of Home
When high-end brands touch timeless, universal human emotions about the meaning of Home, a deeper connection is possible. All too often, internal discussions about […]
Clickers vs. Converters Among High-End Home Brands
Make sure your measurements match your goals. The young marketing team for a high-end home brand was reviewing the analytics for the company’s latest […]
What High-End Home Brands Can Learn from Mapping the Customer Experience
Understanding the path to purchase can make you a more effective marketer. The customer path to purchase is a fascinating journey. In the high-end […]
More Affluent Consumers Are Haggling for High-End Home Brands
If product features cascade downward, might shopper behavior cascade upward? I’ve always bought into the luxury marketing theory that product features launch at the […]
How Can High-End Home Brands Compete for Clicks on YouTube?
Sophisticated home brands need not compromise their core principles to find an audience on YouTube. The opportunity to create video content that consumers seek […]
A Surprisingly Effective Targeting Strategy for High-End Home Brands
Tenure of affluence can be more important than net worth. Many home brand marketers have found success targeting affluent consumers who own a […]
Consumers Are Shopping High-End Home Brands via Mobile
Do you understand how consumers are shopping your brand? More and more consumers are using mobile devices to shop for home-related brands. And since […]
Is Your High-End Home Brand “Perfect for Entertaining?”
Brands can prosper by staying on top of evolving real estate trends. If you’ve been a marketer for a high-end home brand for a […]
Secrets of Success for High-End Home Brands with Two-Step Distribution
Smart brands are working with (and through) dealers and distributors to get closer to their consumers. Many manufacturers in the high-end home category utilize […]
What High-End Home Brands Can Learn From Luxury Social Media
Borrowing a page from their playbook may help improve your game. Affluent consumers have a wide variety of passions – jewelry, fashion, art, cars and […]
Five Tactics that Help Big High-End Home Brands Shine on Small Screens
Instead of adapting traditional marketing to mobile devices, realize that new media requires a radical rethink. We live in an age of 110-inch flat […]
Hit or Miss: Evaluating Advertising Design for High-End Home Brands
Design helps any brand create a world that customers aspire to live in, but managing that world takes constant vigilance and a few clear rules. […]
High-End Home Brands Still Command the Lion’s Share of Category Profits
Marketers who understand the 20/40/60 Rule are more likely to raise their returns. Michael Silverstein’s seminal book, Trading Up, made a significant impact on […]
How High-End Home Brands Can Better Track Results
Driving progress towards clear goals can take your brand to a higher level. I remember the first time a client admitted, “I’m not sure […]
Could a Kitchen Cabinet Trend Drive Other High-End Home Brands?
With affluent consumers choosing exotic materials and contemporary designs, the rest of the home may just follow suit. I’ve always believed that high-end kitchen […]
High-End Home Brands Live or Die by Customer Service
How to manage customer expectations when things go wrong. You’ve done everything right with your marketing campaign. Inquiries and leads are up, engagement is […]
High-End Home Brand Productions on a Low-End Budget
While today’s production budgets are tighter than ever, high-end brands need to use proven strategies to project an upmarket image. For most brands, the […]
Can Your High-End Home Brand Triple Sales in Two Years?
How the mindset of one CEO might affect marketing directors across the home category. The CEO of a high-end home brand was visiting with […]
Different Media Means Different Faces for Your High-End Home Brand
While the essence of your brand must remain the same, today’s media choices force marketers to loosen the rules. One of the reasons paid […]
The Viking Life: Taking The Brand Beyond The Kitchen
Over a decade ago, The Ramey Agency was tapped to help Viking Range Corporation enhance the Viking brand by developing and promoting a lifestyle brand […]
Ditch The One-Way Mirror. Live With Your Consumer.
In today’s marketing world of confined budgets, the costly option of consumer ethnography research may seem a luxury of more prosperous times. However, Ramey has […]
Marketer As Detective: Learning How To Profile Your Target
After bingeing on NBC’s fall show, The Blacklist, it occurred to me there are very real similarities between the way marketers and criminal detectives work. […]
Viking Range: Building The Brand That Became An Icon
Don’t Sell a Product. Offer a Brand Experience. A RAMEY CASE STUDY When long-time Ramey client, Viking Range, was acquired by the Middleby Corporation earlier […]
Toss The Cute Kittens And Win On YouTube
YouTube is the second-largest search engine in the world with 1 billion unique monthly visitors, viewing 6 billion hours of video every month. Every minute […]
Passion: A Post-Recession Commodity
Everyone can agree that the past several years have been extremely difficult. Recently, I’ve been reflecting on something that can take a significant hit during […]
Can Eli Repeat? Eli Campaign Goes Second Year. BankPlus Wins.
Last year, Ramey created a new concept for BankPlus television, “What if Eli Manning Never Played Football?” In that alternate universe, Eli was transformed from […]
The World’s Second Oldest Profession Is Improved By Technology
Today, the most creative minds in advertising aren’t necessarily inventing snappy slogans or striking imagery. The new rock stars of advertising are in the media […]
Think Before You Go Mobile. Applying Old Rules To New Media.
Mashable recently released an article about the importance of “dayparting” your mobile media buy. It provides some keen insights on leveraging mobile to reach your […]
Digital vs. TV: Battleground? Or Bigger Playground?
In Q4 of 2012, advertisers spent a record $10.3 billion on digital advertising, an impressive 15% increase over the same period in 2011. While the […]
Bad-Apple Marketing: Making Sure Your Brand Doesn’t Get Spoiled With The Bunch
This past February, I turned on the television to see a cruise line commercial showcasing several of the liner’s new features. All in all, the […]
Is Reality Television Going Mobile?
With the booming growth in social media, broadcasters are targeting audiences that are increasingly interactive and mobile. Netflix and Hulu have experienced tremendous growth through […]
Vine, Instagram and Why You Should Care
There’s been quite a bit of buzz lately about Vine and Instagram. Video sharing applications like these are revolutionizing the way we share videos socially, […]
What Women Want: The Changing World of Marketing to Women
It’s no secret that women tend to focus on flaws. Most of us have grown up comparing ourselves to perfect models with perfectly shaped legs, […]
Don’t be seduced by clicks
The year was 1994, the advertiser was AT&T, and the audience were viewers of HotWired.com. It was the first-ever online banner ad and, while the […]
Cool Kids Create Code
Programming can be kid’s play with a bright, engaging new app designed to teach the basics of functional coding to ages 8-12. The visually based, […]
Masterpiece in 30 Seconds: Music in Advertising
Can music make or shape a brand? How does music help consumers feel a certain way about a product? To get more perspective on the […]
Traditional Crafts Meet Modern Branding
The Craftsmen’s Guild of Mississippi boasts a membership of over 400 artisans from 19 states. It provides craftspeople opportunities to learn, explore and share their […]
Reaching Higher
How are you using measurement to track progress towards your organization’s goals? Recently, Bill Gates published an article in The Wall Street Journal in which […]
Mobile Media Is About To Take Over The World
“Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of ubiquitous […]
An Exploratory (And Validation) in Facebook Annoyance
“I hate Facebook.” I hear this phrase quite regularly – as both an early adopter and as a social media manager. Sure, we all have […]
Social Media Spending
“Social media spending as a percentage of marketing budgets will more than double over the next five years.” – Fast Company IN BRIEF According to […]
See-Through Pants? What Can Happen When Brands Grow Too Fast.
You may have read this story in The Wall Street Journal recently or seen some of the other media coverage about Lululemon. They reported that […]
Let’s Move! meets Move to Learn
IN BRIEF: Since January, the Move to Learn campaign has been gaining major momentum across Mississippi – and the country. Move to Learn, a Ramey […]
The Battle for Your Living Room
While a recent study out of Stanford University has suggested that human beings are losing their intellectual edge, televisions only continue to get smarter – […]
Eli Manning, 2013 ADDY Champion
IN BRIEF: AAF Jackson held their annual ADDY awards ceremony February 9. We’re pleased to report that work for several Ramey clients earned accolades: BankPlus, […]
Resonating with the Recession-Proof Set
There is a frequently quoted, perhaps even mythical, exchange between American authors F. Scott Fitzgerald and Ernest Hemingway, observing the lives of America’s richest residents […]
Spokesman as Statesman: Archie Manning for BankPlus
IN BRIEF: When two national icons, such as Archie and Eli Manning, represent the same bank, it’s essential to use both in the unique ways […]
Going Up? 4 Habits of High-Performance Organizations
People are often fascinated when we tell them that Ramey is a brand strategy and marketing communications firm built exclusively for high-end brands and high-performance […]
Web Browsers and the Cost of the Lowest Common Denominator
One of the key aspects of initial Web planning involves thinking about how various Web browsers can either enhance, or detract, from an intended user […]
7 Myths About Reaching Teens Through Media
Teens are a tricky target audience for marketers. But they shouldn’t be. The reason teens are such a difficult audience to reach is that we […]
Move The Body, Move The Brain
With public school funding shrinking nationwide, school boards have been cutting “non-essential” classes to make ends meet. Often, the first to go has been physical […]
Ramey Past Lives – Wynn Saggus
Another in our ongoing series we’re doing on Ramey “past lives” – about the strange and wonderful places we’ve worked, the forces that brought us […]
Battling Teen Pregnancy
Teen pregnancy has become a social and economic crisis, and the greatest obstacle to Mississippi’s future economic growth. In fact, the state’s teen birth rate […]
Interview with Pantone’s Laurie Pressman
I recently had the opportunity to ask Laurie Pressman, Vice-President, Pantone Color Institute, some of my burning color questions. How have you seen color play […]
Fresh Minds
I love the smell of an Art Department. I recently had the opportunity to guest lecture at my good friend, Seth Boonchai‘s, Graphic Design class […]
Boomers vs. Millennials
There’s an awful lot of talk in advertising these days about Millennials and Boomers – who they are, what they like, how they buy, […]
Ramey Helps Toyota Celebrate Start of Production
Toyota will roll out the first Corolla today at its new plant in Blue Springs, Mississippi. Ramey has been heavily involved in preparing for the […]
