Like It Or Not, Here Comes Generation Alpha
Baby Boomers, Gen X, Millennials, Gen Z…..and Generation Alpha. Who is this emerging generation? This group follows Gen Z and includes all children born in […]
Ramey’s Media Team is Growing
Welcome to the Team, Shelley Byrd and Kristin Fogan! These talented individuals will help our media team continue to analyze, optimize, and grow our clients’ […]
Join Our Team: Program Director
Ramey, an independent, full-service advertising agency, is thrilled to announce that we’re hiring a Program Director to lead our new project management department! This is […]
Digiday Media Buying Summit Recap
New Orleans is host to some of the world’s best music, cuisine, and festivals. But in March, it was host to one of the world’s […]
Climbing Out of The Creativity Valley
Recently, I saw a rebrand for Burberry and it struck me as odd because not long before I had also seen a rebrand for Burberry. […]
2023 KBIS RECAP
The National Kitchen and Bath Association’s (NKBA) annual Kitchen and Bath Industry Show (KBIS) in Las Vegas was one for the books. As my business […]
Meet Kelsey Barrett, Account Manager
Team Ramey is happy to welcome Kelsey, as our newest Account Manager on the Entergy team. She is most excited to collaborate, problem solve, and […]
Ramey Welcomes New Client Partners
We are thrilled to announce our new partnerships with Zip Water, Accelerate MS, Mississippi Development Authority and Millsaps Else School of Management as their new […]
Meet the newest members of #TeamRamey
As 2022 comes to a close, we’re excited to welcome three new faces to our team. Well – two new faces and one we’re thankful […]
Team Ramey is growing: Account & Project Manager Openings
Team Ramey is seeking Account & Project Managers for immediate and impending openings.Positions range from junior to senior level. Agency experience is preferred. Account Manager Role […]
Meet Ramey’s Content Delivery Team
Delivering content is what this group does best. When they aren’t out and about in Jackson or New Orleans, the Ramey Content Delivery Team is […]
Experiencing A Movement in Every Direction: Legacies of The Great Migration
For months, Team Ramey has been working with our clients at the Mississippi Museum of Art to help promote their historic exhibition, A Movement in […]
Crawdads, Cornhole & Celebration
It’s our favorite time of year — The Annual Ramey Crawfish Boil! Team Ramey recently gathered for an afternoon of crawfish, high-stakes Jenga and competitive […]
Meet Abby Bailey, Account Manager
Abby loves working with a team and navigating projects of all sizes. She brings a proactive, detail-oriented mindset to her accounts, including Hestan and The […]
Ramey Names New Partners
Ramey is excited to announce the promotion of Erick Evans and Michelle Hill to partners of the firm. Evans and Hill have also acquired a […]
Two New Faces to Start 2022
As we look forward to a year of continued growth, we’re excited to kick off 2022 by welcoming the newest members of Team Ramey: Kimberly […]
MLK Day: Observation and action.
Ramey observes Dr. Martin Luther King, Jr.’s birthday as an official holiday. But this isn’t just a day off. It is a day to remind […]
Join Our Team: Sr. Account Manager Job Opening
We are looking for someone who loves marketing and details and thrives on uncovering new and better ways to make things happen. They feed off […]
#TeamRamey is Hiring: Analytics and Insights Coordinator
Ramey is looking for the newest member of its content delivery team. The Analytics and Insights Coordinator will oversee all media campaign reporting and analysis […]
New Talent at Ramey
Two fresh faces have joined #TeamRamey at our new Jackson office. Break out your cowbells and join us in welcoming these Mississippi State alum, Lindsay […]
Intention and Inspiration: The Mindful Brainstorm
I recently participated in MIT’s Mastering Design Thinking course. This three-month collaborative exercise brought together designers, engineers and entrepreneurs from around the globe.Brainstorming was a […]
From brand story to brand library.
After many months of rescheduled, reduced and re-imagined shoots, we recently made up for any lost time with two simultaneous video productions for our longest […]
Return of the QR Code
QR codes are not sexy. Designers aren’t clamoring to fit them into layouts. No one mourned the rise and apparent demise of these clunky blocks […]
CSB Campaign: Meet The AuthorITy.
We’ve had the privilege of working with C Spire for over six years. And while most people associate them with their wireless offerings, the work […]
Tour Ramey Jackson’s new space.
We have moved into our new Jackson metro office! From the floorplan to the technology, the entire space was designed around collaboration (including the Hestan […]
New ways to support employees.
You’ve likely seen the recent studies proclaiming that over 40% of employees are considering leaving their current company. It’s the kind of thing that keeps […]
Hurricane Ida: Catastrophe & Empathy
I started writing this piece as Hurricane Ida thrashed Louisiana on its way to Mississippi. I had already done all the storm prep work at […]
What the pandemic taught me about place and new beginnings.
At the suggestion of a good friend, I’ve been capturing some of my lessons learned throughout the pandemic. It’s been a good exercise to put […]
Inspire More: Dr. Cindy Ayers Elliot
“Inspiring more” is Dr. Cindy Ayers Elliot’s job description. As CEO of Foot Print Farms, she is a farmer, teacher, mentor, policy advisor and community […]
Join Our Team: Account Manager Job Opening
We are looking for someone who loves marketing and details and thrives on uncovering new and better ways to make things happen. They feed […]
Ramey Interns
Every summer, we look forward to welcoming student interns and immersing them in the world of Ramey. We know how valuable this experience can be […]
What the Pandemic has Taught Me about People
One silver lining of this disruptive pandemic is that we’ve been forced to try new things with our team that we may not otherwise have […]
Never Waste A Crisis
“Never let a good crisis go to waste.” – Winston Churchill Don’t waste today – you don’t need a crisis. This quote came to mind […]
Tony Lawton joins #TeamRamey
Ramey New Orleans continues to grow with the addition of Tony Lawton, Senior Digital Art Director. After spending his early career in the northeast, Tony […]
Ramey Brand Update
At its core, Ramey builds premium brands that help our clients reach higher. But what defines a premium brand? It’s not just the price tag. […]
Five Things I Learned About Luxury Brand Marketing in Paris
Paris is often considered the most beautiful and luxurious city in the world. It’s the capital of art and fashion and home to some of […]
The Mandate for Premium Brands
Ramey builds premium brands that help our clients reach higher – providing them with one of the greatest competitive advantages available. Research by the Boston […]
New Hire Spotlight: Sade Sailors
TeamRamey is thrilled to introduce Sade Sailors, Senior Project Manager. After beginning her marketing career in Nigeria at Ogilvy Africa, Sade received her MBA in […]
Ramey’s Global Reach
At Ramey, we pride ourselves on creating top-caliber work for high-end brands. That’s why we think out of the box, state and country when it […]
Ramey X Club: Living the Cliché
When you join #TeamRamey you’re joining a family. We know, it’s the oldest “work culture” cliché in the book, but it’s one that we truly […]
How to avoid an irrelevant attempt at relevance
What do consumers actually think of ads? Great question – and one that I was immediately drawn to in this article from GWI. As Ramey’s […]
Patricia Stender joins Team Ramey!
We’re pleased to welcome Patricia as Senior Account Manager. Joining us from Canton, Ohio, Patricia brings over ten years of Account Management experience in the […]
An Intro to Affiliate Marketing
I’ll be honest. I didn’t know what to expect when I was tasked to write about Affiliate Marketing. Like many people, I assumed it was […]
Lindsey Gonzales joins Team Ramey!
Another day, another fresh face at Ramey. Say hello to Lindsey Gonzales, Sr. Media Planner/Buyer. Lindsey will join our New Orleans office, bringing with her […]
Inspire More: Sabrina Howard
Sabrina Howard is a Jackson-based visual artist and designer. Her multimedia (and multi-canvas) approach brings a boundless vitality to her painting. Stepping into her downtown […]
Trust the client’s compass.
Building brands means building relationships – beginning with the client and agency. If you don’t trust each other, you’re going to have a very […]
10,000 Hours with D’Artagnan Winford
When D’Artagnan began working at Ramey, we expected big things from him thanks to his impressive background as a designer. Little did we know we’d […]
Convenience – A New Hallmark of Luxury
This year, we have seen the impact COVID-19 has made across industries to catapult change (whether or not an organization was ready for it). In […]
Welcome to #TeamRamey
Emily, Sissy, Alex and Nico! As we wrap up 2020, Ramey is proud to announce our three newest hires – Emily Uline, Sissy Lynn, Alex […]
Getting your brand back on top.
Once it became clear that we would be spending months at home, Affluents wasted no time investing in their spaces. Almost every affluent we’ve talked […]
Meet Caroline Downer!
The newest member of #TeamRamey hails from Lake Charles, Louisiana, and will be working in our New Orleans office (following safety protocol, of course). She’ll take […]
Join Our Team: Senior Account Role Job Opening
We are looking for someone who loves marketing and details and thrives on uncovering new and better ways to make things happen. They feed off […]
The Ramey Agency Hires Digital Marketing Strategist
The Ramey Agency, a nationally recognized marketing firm, recently hired Emily Jones as digital marketing strategist, where she will lead digital marketing initiatives backed by […]
Do the right thing. Win their loyalty.
It’s June. Months since the global pandemic caused the U.S. economy and life as we knew it to turn upside down. What do we know? […]
Home = Haven: Affluents are spending
As today’s affluents are spending more time at home than ever, they’re coming to the realization – some quicker than others – that we’re in […]
Living On the Grid
Recent thoughts about how the COVID-19 pandemic will impact design by Creative Director, Nicole Stowe. We are more than ever living life through our screens […]
How can high-end home brands adapt to a pandemic?
In addition to following the health and economic impacts of COVID-19, we are considering the impacts to consumer behavior, specifically in the high-end home category. […]
BankPlus: Commitment Campaign during COVID-19 Pandemic
For over a century, BankPlus has served its customers and their communities with unwavering commitment, built on the power of relationships and trust. When the […]
Taking High-End Brands Through Challenging Times
“I think we both believed that we were in a fog we couldn’t see through yet, though in a while, maybe not even a long […]
How smart brands communicate during a crisis.
How to communicate with consumers in uncertain times. Given the rapidly changing situation, knowing when and how to communicate with customers and prospects will […]
Ramey Business Continuity Plan Activated
Ramey Business Continuity Plan Activated Marketing agency providing full range of services on an ongoing basis The Ramey Agency, a marketing communications firm with offices […]
Hestan Indoor: Thomas Keller Campaign
With Hestan Indoor rolling out to residential showrooms across the country, Hestan had an opportunity to carve out a new niche in the ultra-premium kitchen […]
C Spire Tech MVMT – Going grassroots for high-tech.
Creating a better future for Mississippi is a vital part of C Spire’s mission. Since 2015, they have advocated for computer science in Mississippi’s schools […]
Wellness, Affluence and High-end Home Brands
You might ask what these three have in common. I suggest that, if you’re in the category of selling high-end home brands and you’re not […]
#TeamRamey Spotlight: Swayze Pentecost
If an ad is created and no one is around to see it, does it still exist? To Swayze Pentecost, the answer to this conundrum […]
Ramey Student Open House Success
Ramey would like to thank all of the students that joined us for our 2019 Open House! The day-long experience, consisting of an agency tour […]
The Net Promoter Score’s Lovers and Haters
How high-end home brands can benefit from NPS It’s good to ask your customers for feedback, and even better if you can do it simply […]
Raising a Glass to the James Beard Winners and Nominees
We are fortunate to know and work with some of the country’s great chefs and culinarians – and it’s always fun to see so many […]
Social Media Marketing Insights from SXSW 2019
How does a brand build trust in an online world polluted with misinformation and constant noise? How can advertisers get attention with positive messages that […]
The Evolution of Tech Visualization
Image courtesy of Buzzfeed More and more companies are using technology in some way, even if it’s not their main product. Which has led to […]
The New World of Computer-Generated Imagery
How High-End Home Brands Are Benefiting from CGI It used to be that creating fantasy kitchen photography as part of a marketing campaign for our […]
Prospecting for New Investment and Wealth Management Clients
Your bank’s investment portfolio is managed with sound data, constant analysis and a proven strategy for success. Your bank’s marketing budget needs to be invested […]
Trust is a KPI
Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government […]
The Continuing Education of Content
When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing […]
Ramey Adds Healthcare Executive
The Ramey Agency, a nationally recognized marketing firm, recently hired Taylor Neely and her ten-plus years of marketing experience in the healthcare industry. Taylor […]
Push the envelope right into the high-end home.
One of the things I see time and time again is high-end home brands shying away from cutting-edge marketing. They often follow the trends instead […]
The Quest for Connection with the Elusive and Mysterious Ultra High Net Worth Consumer Continues
Over the years, my post about finding and connecting with this group has remained one of the most popular. And a topic I often […]
Seeking the Perfect Convergence of Affluence, Influence and Intent
The aim of marketing is to know the consumer so well that the product sells itself. This idea, courtesy of Peter Drucker, is deceivingly simple, […]
Cooking from scratch: Upward Home interviews Eric Deng, Hestan
Editor’s Note: We are excited to launch a new series of interviews with some of the leading voices in the high-end home industry. Today we […]
Everyone is in the Customer Service Industry
Today’s customer demands consistently great service. Industries like retail and hospitality have come to understand the importance of well-trained, inspired employees who know what it […]
Stakeholders Need Numbers to Realize the Value of Marketing
Sometimes CMOs have to help other decision-makers understand that marketing entails more than advertising—particularly in the case of high-end brands. A recent study from […]
When it Comes to Content, Think Curated-Not Cluttered
Marketers of high-end brands should always prioritize quality over quantity. We live in a world of constant content, to the tune of 500 million tweets, […]
One-to-One Marketing: The Power of Small Data
Smaller data. Bigger connections. One-to-One marketing begins with big data, but then we dig deeper to discover the small data. These distinct customer insights help […]
The Whiz Behind One-to-One: An Interview with Eddie Woods
Eddie’s phone interface is a checkerboard of apps, and he probably downloaded the latest social media app about 15 minutes before your 16-year-old did. For […]
The Down Payment Will Have to Wait
How the Millennial experience continues to impact high-end brands I read an interesting piece recently about Millennials in The New York Times, which demonstrates the […]
Building Brand Loyalty One Relationship at a Time
Affluent consumers need something nonnegotiable from their high-end brand counterpart, and that is recognition. Customers know how much their purchase is worth, and they seek […]
The Ramey Agency Announces Key Employee Changes
The Ramey Agency, a brand strategy and marketing communications firm, begins the new year with the promotion of several key staff members and the return […]
Lessons Learned from a Corner Office: 6 Steps to Becoming a Better Leader
Most would agree that the past couple of years have been very unusual in the business world. Conflict and uncertain times have a way of […]
Is the Year Ahead a Threat or an Opportunity?
Is the Year Ahead a Threat or an Opportunity? For Marketers of High-End Brands, the Answer Is Yes Your consumer is evolving in dramatic ways, […]
4 Marketing Trends to Watch for in 2018
This post was written by the Upward Home team. With 2018 right around the corner, it’s time to embrace the marketing trends that are going […]
Ramey Named Ad Age Best Places to Work for Third Year in a Row
For the third year in a row Ramey was named one of Ad Age’s Best Places to Work. Ad Age has partnered with Best Companies […]
Aspirations of the Millennial Homeowner
And how they will impact high-end brands To understand the heart and mind of a person, look not at what he has already achieved, but […]
Ramey Reach Higher Grant Update
Earlier this year, Ramey employees were challenged to submit big, bold ideas for consideration for the new Reach Higher grant program. By submitting “bucket list” […]
The Myth of Working vs. Non-Working Dollars
A new way of thinking for marketers of high-end brands Recently, I was asked by a client to lower the fees on a targeted digital […]
Three Steps to Stronger Content Creation
Planning a good idea may sound counterintuitive, but it is vital for a successful marketing plan in the digital world. Take these steps to ensure […]
RAMEY RANKED ON INC. 5000 LIST OF AMERICA’S FASTEST-GROWING COMPANIES
Inc. magazine today named The Ramey Agency to its 36th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list […]
Leveraging the Luxury Experience Economy
This post was written by the Upward Home team. The Experience Economy For luxury brands, business as usual is just not enough in today’s economy. […]
High-End Humor for the High-End Brand
This post was written by the Upward Home team Humor is often the key ingredient in an advertising video gone viral. When we associate a […]
Affluent Brands and Cross-Promotion: Is the reward worth the risk?
This post was written by the Upward Home team Cross-promotion can be a mutually beneficial tool for brands looking to expand their footprint and attract […]
To promote or to brand?
Many hours have been spent debating which form of advertising has more value. But research shows that everyone is right – your brand needs both […]
